The concept of RE:CREATION celebrates the unique qualities of the Czech way. It highlights Czech craftsmanship, resourcefulness, and the ability to stay on top. It looks at present and future issues through the prism of the originality and creativity of Czech solutions.

In the recreational sense of the word, RE:CREATION tells of the rich history of Czech cottage tradition, hiking tradition, and the people’s close relationship with nature. It is a metaphor for the transformation of society, the change in our relationship with technology, and the vision of the future life of a human.

The pavilion’s architecture is inspired by the process of creating a harmonious recreational environment by transforming some of the natural environment into a space for relaxation. Beyond the thematization of this process, the concept also draws upon the strong transformational potential of architecture itself – be it the transformation of matter, in the sense of the metamorphosis of the form, or its potential to change the visitors’ view of Czechia.

Each meaning of RE:CREATION plays out at a different level. Recreational activities stand as the motif of the pavilion and define its content. The transformation of matter manifests in the construction and material solutions. The whole is always perceived from the perspective of a human visitor as it is mainly the transformation of a human individual the space aspires to induce.

The exposition addresses contemporary society’s condition and needs, and looks at the future through the lens of life empowerment, relationship with nature, and symbiosis with technology. The exposition route follows the architectural layout of the pavilion: it gradually guides the visitors through all pavilion’s floors, starting from the section on the pre-digital past on the ground floor, continues through the section on the digital present on the first floor, to culminate in the roofscape where it presents them with the vision of the post-digital future.